The Lundquist College of Business is pleased to welcome seven new tenure-track faculty members to the college. These new faculty bring with them a wealth of expertise from around the country and the world. They are expert researchers, awarding-winning teachers, and dedicated scholars, contributing to the college's growing intellectual and human capital.

Joshua T. Beck

Assistant Professor of Marketing
Degree: PhD, University of Washington
Research Interests: Customer relationships, loyalty, and the social influence of consumer norms
Teaching Interests: Marketing strategy, marketing management, and international marketing

Troy Campbell

Assistant Professor of Marketing
Degree: PhD, Duke University
Research Interests: Consumer behavior, identity and beliefs, motivated cognition, enjoyment, social comparison, expertise, experiences, empathy
Teaching Interests: Consumer behavior

Ralph Heidl

Assistant Professor of Management
Degree: PhD, University of Washington
Research Interests: Collaborative networks, technology entrepreneurship, innovation management, and intellectual property strategy
Teaching Interests: Strategic management and technology management

Lauren Lanahan

Assistant Professor of Management
Degree: PhD, University of North Carolina at Chapel Hill
Research Interests: Entrepreneurship, innovation, R&D funding, and public institutions
Teaching Interests: Quantitative methods, management, and entrepreneurship

Aparna Sundar

Assistant Professor of Marketing
Degree:PhD, University of Cincinnati, Ohio
Research Interest:Design issues in marketing
Teaching Interest:Product management, innovation, and design thinking

Wenbo Wu

Assistant Professor of Operations and Business Analytics
Degree: PhD, University of Georgia
Research Interests: Dimension reduction, variable selection, data visualization, and data mining
Teaching Interests: Business statistics, business analytics, and multivariate analysis.

Youchang Wu

Associate Professor of Finance
Degree: PhD, University of Vienna
Research interests: Institutional investors, corporate finance, and asset pricing
Teaching interests: Derivatives, investment, and asset pricing